Building purposeful spaces to lead small business growth and integrate community
Contact us on managaement@fivepillarevents.com
OUR PARTNERS
.jpg)
ABOUT FIVE PILLAR EVENTS
Who We Are
Five Pillar Events is one of the UK's leading Muslim event organisers, producing large-scale family festivals, exhibitions and cultural experiences. Our clients include URW (Westfield London), John Lewis (White city), National Trust Parks, Islamic Relief UK + more.
Our mission is simple:
To create world-class events and experiential brand partnerships that celebrate faith, culture and community whilst delivering meaningful commercial opportunities for brands and venue partners.
Our events combine:
-
Family entertainment
-
Shopping experiences
-
International food
-
Live performances
-
Cultural programming
-
Community engagement
Our experience:
-
450+Businesses engaged
-
Over 25% increased footfall at Eid activations. 350k centre wide attendance, higher than Boxing day attendance. (reported by URW 2026)
-
15,000+Attendance at individual local events
-
4M+ Campaign impressions from previous Eid activity (statistics drawn from Five Pillar Events Instagram/Tiktok May-June 2026)
Partner with London Eid Fest at Westfield London
London Eid Fest at Westfield London offers brands a unique opportunity to connect with thousands of consumers during one of the most important celebrations in the Muslim calendar — within one of London’s leading retail destinations.
The festival transforms Eid into a major destination experience, bringing together families, communities and visitors for a vibrant celebration combining entertainment, shopping, food, culture and immersive experiences.
For brands, this creates a powerful environment to engage consumers at a moment of celebration, increased social activity and spending.
By partnering with London Eid Fest at Westfield London, brands can benefit from:
-
High-profile brand exposure within a major London retail destination
-
Direct engagement with thousands of Eid Fest visitors
-
Bespoke experiential activations designed around your brand objectives
-
Product sampling, demonstrations, competitions and giveaways
-
Prominent branding opportunities throughout the festival footprint
-
Digital and social media exposure in the build-up to, during and following the event
-
Opportunities to drive consumers directly into stores and retail partners
-
Association with a large-scale celebration of Eid, community and culture
London Eid Fest provides brands with an opportunity to go beyond conventional sponsorship. It enables partners to become part of the Eid experience at Westfield London, creating memorable interactions with consumers while demonstrating an authentic commitment to one of London’s diverse and commercially significant communities.
Celebrate with the community. Engage with your audience. Put your brand at the heart of London Eid Fest.
DATABASE GROWTH
Increased opportunities to reach a varied audience for signups, business development and marketing campaigns
RAISE YOUR BUSINESS PROFILE
London Eid Fest creates multiple opportunities for brands to activate, engage and drive sales, including exclusive Eid promotions, gift-with-purchase campaigns, product sampling, competitions, giveaways and bespoke branded experiences.
FACE-TO-FACE INTERACTIONS WITH AN ENGAGED AUDIENCE
Programming, entertainment, food and cultural experiences drive longer dwell time and increased spending, giving brands more opportunities to engage consumers across fashion, beauty, gifting, food and family experiences during the key Eid spending period.
SOCIAL MEDIA REACH
Highly shareable experiences create opportunities for organic brand exposure, social content and creator engagement, extending sponsor visibility beyond the event itself.
STRENGTHEN BRAND REPUTATION
Position your brand as a champion of diversity and community, building meaningful connections with one of London’s most engaged audiences.
ESTABLISH BRAND TRUST AND LASTING IMPACT
Build trust and loyalty with your audience by aligning your business with values that resonate with a diverse community
WHY FIVE PILLAR EVENTS?
Experience. Audience. Partnerships. Delivery.
Five Pillar Events creates and delivers high-impact cultural experiences, retail activations and destination events that connect brands with engaged audiences in meaningful and commercially valuable ways.
With experience delivering across Westfield / URW, John Lewis and National Trust Parks, we understand how to activate successfully within high-profile retail and public destinations — balancing audience experience, brand objectives and professional event delivery.
OUR REACH
450+ Businesses Engaged
15,000+ Attendees at Individual Events
4M+ Campaign Impressions from Previous Eid Activity
Exclusive partnership agreements with highly engaged influencers
WHAT WE BRING
ENGAGED AUDIENCES
Established community, business and partner networks that help brands reach, engage and build relationships with relevant audiences.
COMMERCIAL OPPORTUNITY
We create sponsorship and activation opportunities designed to support brand awareness, customer engagement, product discovery and sales. Our retail experience at Westfield London also gives us first-hand insight into the commercial needs of brands and retailers.
END-TO-END DELIVERY
From initial concept to event day, we manage partnerships, programming, marketing, production, operations and delivery, providing sponsors with one experienced partner throughout.
CULTURAL AUTHENTICITY
A genuine understanding of Eid and the diverse communities celebrating it allows us to create experiences that feel authentic, relevant and engaging — helping brands participate in the celebration in a meaningful way.
FROM CONCEPT TO IMPACT
Strategy → Partnerships → Marketing → Production → Operations → Event Delivery → Reporting
Our approach is simple:
Bring the audience. Create the experience. Connect the brands. Deliver professionally. Measure the impact.
Our ambition is to create more than an event. We create commercially valuable, culturally relevant experiences that give brands the opportunity to become part of major cultural moments and build lasting connections with their audiences.
2026 EID HIGHLIGHTS
SPONSORSHIP OPPORTUNITIES
BRAND EXPERIENCES
Interactive experiences that allow audiences to discover, try and engage with products and services.
SAMPLING & PRODUCT DISCOVERY
High-footfall opportunities for product sampling, demonstrations and launches.
STAGE & PROGRAMME INTEGRATION
Wider commercialisation integration for retailers and partners
COMPETITIONS & REWARDS
Prize-led engagement designed to encourage participation and social sharing.
Curated creator activity designed to extend the event beyond the physical footprint.
CREATOR & INFLUENCER CONTENT
GIFTING & PERSONALISATION
Curated gifting experiences supporting both independent businesses and destination retailers.
RETAILER PARTICIPATION
Eid offers, exclusive products, window takeovers, in-store experiences and destination-wide promotions.
F&B ACTIVATION
Special menus, tastings, food experiences and Eid-focused offers.
LONDON EID FEST 2026 HIGHLIGHTS
LONDON EID FEST SPONSORSHIP MENU
Our sponsorship packages are cultivated around your objectives.
Our team will initially have a conversation to understand your brand objectives, your budget and how we can help maximise the sponsorship opportunity for you.
If interested in becoming a sponsor please fill out this form.
AUDIENCE AND MARKETING
PRE-EVENT → LIVE EVENT → POST-EVENT
The campaign should not stop when the event begins.
PRE-EVENT: Build awareness and anticipation.
LIVE EVENT: Drive attendance, participation and content creation.
POST-EVENT: Extend reach through content, PR, reporting and audience retention.
London Eid Fest is designed to reach both the core Muslim audience and the wider London population looking for distinctive cultural and family experiences.
CORE AUDIENCE
-
Muslim families
-
Young professionals
-
Gen Z and Millennials
-
Parents and children
-
Local communities
-
London's wider multicultural audience
-
Visitors seeking cultural experiences
-
Retail and lifestyle consumers
MARKETING ECOSYSTEM
The campaign can combine:
SOCIAL MEDIA: Organic and paid content across relevant platforms.
CREATOR PARTNERSHIPS: Local and national creators with strong community relevance.
COMMUNITY PARTNERS: Mosques, community organisations, schools, charities and local networks.
RETAILER CHANNELS: Participating retailers promoting the experience to their existing audiences.
PR & MEDIA: Cultural, lifestyle, local and mainstream media opportunities.
EMAIL & DATABASE MARKETING: Targeted communication through event and partner audiences.
ON-SITE DESTINATION MARKETING: Digital screens, wayfinding, retail integration and destination channels.
COMMERCIAL AND COMMUNITY SUCESS/ KPI MEASURES
The success of London Eid Fest 2027 would be measured against both commercial and community outcomes.
Audience
-
Total event attendance
-
Incremental centre footfall
-
New visitor acquisition
-
Family and group attendance
-
Audience demographics
Leads
-
Email registrations
-
App downloads
-
Enquiries
-
Membership sign-ups
Marketing & Media
-
Social media reach
-
Content views
-
Engagement
-
Creator reach
-
PR coverage
-
Website traffic
-
Campaign impressions
Community Impact
-
Community organisation participation
-
Local business participation
-
Charity/community engagement
-
Audience satisfaction
-
Positive visitor sentiment
Build lasting brand affinity by positioning your business as an authentic partner to London’s Muslim communities.
Beyond a single Eid activation, the opportunity is to develop a long-term partnership around key cultural moments, creating sustained brand visibility, consumer engagement and commercial value year after year.
A PARTNERSHIP BUILT TO GROW
London Eid Fest is more than a one-off sponsorship opportunity. Our ambition is to build long-term brand partnerships that grow in reach, engagement and impact year after year.
Together, we can create a flagship Eid experience that connects your brand with thousands of consumers, delivers meaningful commercial value and establishes your business as part of one of London’s most exciting cultural celebrations.
Let’s create a partnership people don’t just see — they remember.