Building purposeful spaces to lead small business growth and integrate community
Contact us on managaement@fivepillarevents.com
A curated Ramadan and Eid retail and cultural experience
"DISCOVER RAMADAN AT WESTFIELD"
About Five Pillar Events
Specialists in cultural consumer experiences
Five Pillar Events creates large-scale cultural, community and retail experiences that authentically engage audiences across the UK, in particular the muslim demographic.
What we bring:
✓ Cultural credibility
✓ Event delivery expertise
✓ Brand partnerships
✓ Community engagement
✓ End-to-end activation management
Why Ramadan Matters
One of the most significant retail seasons, Ramadan and Eid influences purchasing across:
Fashion
Beauty
Fragrance
Jewellery
Home
Food & Beverage
Gifting
During this period consumers actively seek:
Eid purchases
Family experiences
Premium gifting
Celebration purchases
This creates a significant opportunity for Westfield retailers.
"ACTIVATION ELEMENTS"
"EXPERIENTIAL ELEMENT"
RAMADAN SOUK TOUR X BACKLASH CREATIVE
Development of visual identity
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What: A 'tightening up' of existing logo, colours, fonts, graphic styling etc to look more premium and work best for the event formats required
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How: Review of existing assets, event signage, collateral and online, to develop event's 'personality'
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Output: Refreshed brand assets for general event and exhibitor use
Creation of an event narrative
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What: An overarching theme that is both a call to action for guests to attend the event, as well as a way to tie the individual exhibitors and other event areas together, with motivators like e.g. stamp collecting per stand and around retail centre with participating stores
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How: Exploration and proposal of 2-3 headline ideas, supported with detail of how that would roll out to different event areas and the overarching customer journey
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Output: Refinement of chosen idea; delivery of a rich cultural experience which is inclusive whilst remaininh authentic