Building purposeful spaces to lead small business growth and integrate community
Contact us on managaement@fivepillarevents.com
OUR PARTNERS
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LONDON EID FEST
X
BPS
BIGGER AND BETTER
Celebrating Culture. Community. Commerce.
Presented by Five Pillar Events
The UK's premier Eid celebration bringing together families, brands, retailers and communities.
ABOUT FIVE PILLAR EVENTS
Who We Are
Five Pillar Events is one of the UK's leading Muslim event organisers, producing large-scale family festivals, exhibitions and cultural experiences. Our clients include URW (Westfield London), John Lewis (White city), National Trust Parks, Islamic Relief UK + more.
Our mission is simple:
To create world-class events and experiential brand partnerships that celebrate faith, culture and community whilst delivering meaningful commercial opportunities for brands and venue partners.
Our events combine:
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Family entertainment
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Shopping experiences
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International food
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Live performances
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Cultural programming
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Community engagement
Our experience:
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450+Businesses engaged
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Over 25% increased footfall at Eid activations. 350k centre wide attendance, higher than Boxing day attendance. (reported by URW 2026)
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15,000+Attendance at individual local events
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4M+ Campaign impressions from previous Eid activity (statistics drawn from Five Pillar Events Instagram/Tiktok)
WHY EID PROVES TO BE A COMMERCIAL OPPORTUNITY FOR BPS?
Eid provides an opportunity to add a distinctive cultural experience to the destination's existing events programme. London Eid Fest attracts thousands of engaged visitors who travel specifically to celebrate Eid with family and friends. By hosting the festival within a retail destination, these visitors naturally explore the wider centre before, during, and after the event.This creates opportunities for:
INCREASED RETAIL SPEND AND OPPORTUNITIES
Increased opportunities for F&B, fashion, beauty, gifting and other retailers to benefit from the additional audience.
COMMERCIAL OPPORTUNITIES FOR RETAILERS
Hosting the festival creates multiple opportunities for retailers within the centre to participate, including, Exclusive Eid promotions, In-store events, Gift-with-purchase campaigns +more
INCREASED FOOTFALL AND DWELL TIME
Programming, entertainment, food and cultural experiences encourage visitors to stay longer and explore the centre. Capitalise on increased dwell time and spending across fashion, gifts, beauty, food, and family experiences during Eid
SOCIAL MEDIA REACH
Highly shareable programming can generate organic content, creator engagement and conversations around the centre.
STRENGTHEN BRAND REPUTATION
Demonstrate a commitment to diversity, inclusion, and community engagement.
PROFESSIONAL DELIVERY
Five Pillar Events provides full event management, health & safety, security, and operational planning, ensuring a seamless experience for both visitors and the venue.
DESTINATION STATUS
Bringing multiple generations together and creating a positive, memorable centre experience, making the centre an Eid destination
RETAILER ENGAGEMENT
Opportunities for tenants to participate through offers, pop-ups, product launches, collaborations and Eid-themed experiences.
PROFESSIONAL DELIVERY
Five Pillar Events provides full event management, health & safety, security, and operational planning, ensuring a seamless experience for both visitors and the venue.
WHY FIVE PILLAR EVENTS?
Experience. Audience. Partnerships. Delivery.
Five Pillar Events creates and delivers community-led experiences, retail activations and destination events that connect audiences, businesses and brands.With experience working across Westfield / URW, John Lewis and National Trust Parks, we understand what it takes to deliver engaging experiences within high-profile retail and public environments.
OUR EXPERIENCE
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450+Businesses engaged
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15,000+Attendance at individual events
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4M+ Campaign impressions from previous Eid activity
WHAT WE BRING
AUDIENCE:
Established community, business and partner networks capable of driving awareness and attendance.
COMMERCIAL EXPERIENCE
An understanding of how events can support footfall, dwell time, retail engagement, F&B and brand partnerships. We also have had 6 month retail experience activating retail kiosks in Westfield London and so understand the commercial opportunities to present to retailers.
EVENT DELIVERY
End-to-end management covering programming, partnerships, marketing, production, operations and event-day delivery.
CULTURAL AUTHENTICITY
A genuine understanding of Eid and the diverse communities that celebrate it, ensuring the experience feels both relevant and welcoming.
FROM CONCEPT TO DELIVERY
Strategy → Partnerships → Marketing → Production → Operations → Event Delivery → Reporting
Our approach is simple: Bring the audience. Create the experience. Connect the partners. Deliver professionally. Measure the impact.
For Battersea, our ambition is to create more than an event — a commercially valuable, culturally relevant destination experience that can grow into an annual Eid moment.
WHY BPS FOR EID?
A DESTINATION, NOT JUST A VENUE
A natural destination for London's next major Eid experience.
Battersea Power Station has established itself as a destination where retail, food, culture, entertainment and experiences come together. London Eid Fest would complement this proposition by introducing a major cultural moment that can engage both existing visitors and new audiences.
WHY BPS x EID WORKS
The event becomes part of a wider day-out experience, encouraging visitors to explore the destination, its retailers, restaurants and leisure offer.
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CULTURE & EXPERIENCE: Eid provides an opportunity to add a distinctive cultural experience to the destination's existing events programme.
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FAMILY AUDIENCE: Programming can be designed to appeal across generations, encouraging families to spend longer at the destination.
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RETAIL & F&B INTEGRATION: The event can actively direct visitors towards participating retailers, restaurants and food operators.
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CONTENT & SOCIAL:Visually engaging installations, performances and experiences create natural opportunities for visitor-generated content and creator partnerships.
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COMMUNITY REACH:The event provides an opportunity for Battersea to engage authentically with London's Muslim communities while strengthening its position as an inclusive destination.
ACTIVATION OPPORTUNITIES
BRAND EXPERIENCES
Interactive experiences that allow audiences to discover, try and engage with products and services.
SAMPLING & PRODUCT DISCOVERY
High-footfall opportunities for product sampling, demonstrations and launches.
STAGE & PROGRAMME INTEGRATION
Wider commercialisation integration for retailers and partners
COMPETITIONS & REWARDS
Prize-led engagement designed to encourage participation and social sharing.
Curated creator activity designed to extend the event beyond the physical footprint.
CREATOR & INFLUENCER CONTENT
GIFTING & PERSONALISATION
Curated gifting experiences supporting both independent businesses and destination retailers.
RETAILER PARTICIPATION
Eid offers, exclusive products, window takeovers, in-store experiences and destination-wide promotions.
F&B ACTIVATION
Special menus, tastings, food experiences and Eid-focused offers.
LONDON EID FEST ACTIVATION MENU
Brand Experience
A branded experiential space designed around your campaign objective.
Sampling
Put your product directly into consumers' hands.
Product Discovery
Demonstrations, trials, consultations or interactive experiences.
Photo/Content Moment
A visually distinctive Eid installation designed for social sharing.
Family Zone
Games, crafts, challenges and children's entertainment.
Personalisation
Customise gifts, products, Eid cards, clothing or digital content.
Competition
Prize-led engagement with QR/data capture
Influencer Studio
Invite creators to produce branded content from the festival.
Gifting
Branded Eid gifts, goodie bags or limited-edition products.
Stage Integration
Brand-sponsored entertainment, competitions or cultural programming.
Food & Hospitality
Branded dining, tasting or hospitality experiences
Retail Integration
Connect the festival activation to stores and shopping journeys.
AUDIENCE AND MARKETING
PRE-EVENT → LIVE EVENT → POST-EVENT
The campaign should not stop when the event begins.
PRE-EVENT: Build awareness and anticipation.
LIVE EVENT: Drive attendance, participation and content creation.
POST-EVENT: Extend reach through content, PR, reporting and audience retention.
London Eid Fest is designed to reach both the core Muslim audience and the wider London population looking for distinctive cultural and family experiences.
CORE AUDIENCE
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Muslim families
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Young professionals
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Gen Z and Millennials
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Parents and children
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Local communities
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London's wider multicultural audience
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Visitors seeking cultural experiences
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Retail and lifestyle consumers
MARKETING ECOSYSTEM
The campaign can combine:
SOCIAL MEDIA: Organic and paid content across relevant platforms.
CREATOR PARTNERSHIPS: Local and national creators with strong community relevance.
COMMUNITY PARTNERS: Mosques, community organisations, schools, charities and local networks.
RETAILER CHANNELS: Participating retailers promoting the experience to their existing audiences.
PR & MEDIA: Cultural, lifestyle, local and mainstream media opportunities.
EMAIL & DATABASE MARKETING: Targeted communication through event and partner audiences.
ON-SITE DESTINATION MARKETING: Digital screens, wayfinding, retail integration and destination channels.
COMMERCIAL AND COMMUNITY SUCESS/ KPI MEASURES
The success of London Eid Fest 2027 would be measured against both commercial and community outcomes.
Audience
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Total event attendance
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Incremental centre footfall
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New visitor acquisition
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Family and group attendance
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Audience demographics
Leads
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Email registrations
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App downloads
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Enquiries
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Membership sign-ups
Marketing & Media
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Social media reach
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Content views
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Engagement
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Creator reach
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PR coverage
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Website traffic
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Campaign impressions
Community Impact
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Community organisation participation
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Local business participation
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Charity/community engagement
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Audience satisfaction
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Positive visitor sentiment
Long-Term Value:
A key measure of success will be whether the activation helps establish the centre as a trusted and culturally relevant destination for London's Muslim communities.The ambition is not simply to deliver one successful Eid event, but to build a relationship that can develop into an annual programme and create long-term cultural, commercial and community value for the centre.
DELIVERY AND OPERATIONS
PROFESSIONALLY DELIVERED. VENUE-READY. SCALABLE
Five Pillar Events can provide end-to-end event management and coordinate the operational requirements required for a professional destination activation.
Our objective is to work within Battersea's existing venue procedures and providers and approval processes rather than creating additional operational complexity for the destination team.
EVENT MANAGEMENT
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Event planning
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Production management
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Supplier coordination
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Staffing
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Scheduling
SAFETY & COMPLIANCE
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Risk assessments
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Method statements
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Health & safety planning
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Crowd management
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Security and stewarding
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First aid / medical provision
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Safeguarding
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Accessibility planning
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Appropriate and permissions where required
SITE & PRODUCTION
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Site planning
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Temporary structures
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Power requirements
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AV and production
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Signage and wayfinding
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Waste management
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Cleaning
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Contractor management
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Load-in / load-out planning
CONTINGENCY
The event plan would include appropriate contingencies for:
Weather
Crowd levels
Supplier issues
Power / technical requirements
Programme changes
Emergency procedures
OUR PROPOSAL
OUR AMBITION:
To create an Eid experience that is:
Commercially valuable to the destination.
Meaningful to the community.
Engaging for visitors.
Attractive to brands and retailers.
Operationally robust.
And distinctive enough to become an annual destination moment.
LONDON EID FEST 2027 × BATTERSEA POWER STATIONLet's build something London's Eid audience will want to come back to.
We would welcome the opportunity to explore how London Eid Fest could be developed as a flagship Eid experience at Battersea Power Station.
INITIAL DISCUSSION
We propose an initial conversation to establish:
1. LOCATION Identify the most appropriate event footprint and relationship with the wider destination.
2. TIMING: Explore suitable dates around Eid and Battersea's existing events calendar.
3. SCALE: Determine the appropriate event size, programming level and visitor capacity.
4. RETAIL & F&B INTEGRATION: Identify opportunities for destination retailers and operators to participate.
5. BRAND PARTNERSHIPS:Explore appropriate sponsorship and activation opportunities.
6. COMMERCIAL MODEL: Discuss venue, production, partnership and commercial requirements.
7. DELIVERY PLAN: Agree the pathway towards feasibility, approvals and event delivery.
LONDON EID FEST 2026 HIGHLIGHTS
MAKE EID YOUR MOMENT
We see London Eid Fest as more than a one-off event. Our aim is to establish an annual partnership that grows in scale and impact each year.By working together, we can create a flagship Eid celebration that becomes a key fixture in the retail calendar—driving sustained footfall, increasing commercial performance, and reinforcing the destination's reputation as one of London's leading cultural and shopping experiences.
Let's build an activation that people don't just see — they remember.